I love the book, The Millionaire Next Door. It talks about how it is a myth that most millionaires in America have inherited their money. Most of the truly wealthy in this country don’t live in Beverly Hills or on Park Avenue-they live next door. I first coined the “wealthy blue collar” segment in a paper entitled “Market Segmentation: Utilizing Investment Determinants,” which I SUMMARY The bestselling book, The Millionaire Next Door, identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy in this country don’t live in Beverly Hills or on Park Avenue-they live next door. Dr. Stanley’s first three books, Marketing to … The fact is, we have created such a great country over 250 years. Profiling the millionaire next door population was a cumulative process which continues today. Dr. Stanley wrote The Millionaire Next Door and The Millionaire Mind. Stanley and Dank discovered that the majority of millionaires spent … Originally I used a different description to define this segment. The Millionaire Next Door The bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. The implication of The Millionaire Next Door...is that nearly anybody with a steady job can amass a tidy fortune. His Millionaire Women Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best sellers lists. * Forbes * The kind of information that could lift the economic prospects of individuals more than any government policy...The Millionaire Next Door has a theme that I think rings very true..."Hey, I can do it. You can do it too!" These books spent more than 170 weeks combined on the New York Times’ Best Sellers list. They Use Their Time Wisely.


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