Carolyn Davidson, the woman behind Nike's signature, tells how a chance meeting with Phil Knight led to the creation of one of the most famous logos in the world. Who is Carolyn Davidson? She was born in 1943. Post navigation. Carolyn Davidson, who created the Nike ‘swoosh’ logo in 1971, did not think that the logo she designed would be as popular as it is today. The Nike swoosh logo made its first public appearance on the shoes in the spring of 1972. She is also known as the “The Logo Lady”. Davidson was approached by philanthropist Phil Knight one day in halls at Portland State University. Her work has been featured on sneakers, hats, shirts, sports gear, and countless other consumer products, while being … ... She is known for the “Nike Swoosh” logo. Carolyn Davidson International Womens Day Nike Swoosh words // Darren Griffin: Back in 1969, in the hallways of Portland State University’s Graphic Design department, a chance encounter helped shape the very nature of branding forever, and for the better. The Swoosh, designed by Carolyn Davidson and used by Nike, Inc.. When she produced the Swoosh, Knight accepted the design and Davidson continued to design for Nike until 1975. Short on cash, and looking for some extra creative work, Davidson decided to accept a job from a man named Phil Knight, who asked her to design an image for a new athletic wear company. One of those women is Carolyn Davidson, the woman who designed the iconic Nike Swoosh back when she was still a student at Portland State University. Carolyn Davidson is a graphic designer from Portland, Oregon. Previous Post: Milton Glaser (Designer) Age, Height, Weight, Wife, Net Worth & Bio. The Nike Swoosh was drawn by a woman named Carolyn Davidson in 1971, when she was a design student at Portland State University. Originally, the logo was called as ‘the srtip’, which later became well known as ‘Swoosh’. The Nike logo was designed by Carolyn Davidson in 1971. At the time she designed the Nike Swoosh, Davidson was a graphic design student looking for extra money. Carolyn Davidson is a renowned graphic designer, and the creator of the swoosh logo that has appeared on millions of items for more than 40 years. Long before former Design Indaba Conference speaker Dan Wieden coined “Just Do It” for the brand, Davidson was approached by Nike’s co-founder Phil Knight to come up with an identity for the company. Swoosh referred to the fibers that the Nike shoes used that time. The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike.Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
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