Facebook’s carousel ad guidelines recommend that you use product imagery to target returning or high-intent customers, and “lifestyle imagery” to target new customers. If your ad’s aim is to tell a sequential story or explain a process step by step, it would be better to establish the order yourself. Image: 21 reactions, 1 comment, 5 shares Video: 23 reactions, 1 comment, 9 shares Carousel: 9 reactions, 5 shares The video ad also got: 885 3-second video plays at a cost of $0.38 per view; 234 10-second views at a cost of $1.42 per view Experiment Conclusions The image ad was the winner with the lowest cost per lead Next add the destination link and select a call to action. Anyone who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or by clicking the arrows on a computer screen. Choose -how- many people see your ads, how often, and even the order they see them in—and plan out those details up to six months in advance. The Carousel format can support a variety of businesses and needs. In short, Facebook Carousel Ads allow you to showcase 2-10 images (or videos) in a single ad. Use Cases. Compared to the most frequently used Facebook ad format – single-image ads – the carousel ads provide a unique opportunity to show more product images and benefits inside a single-image ad. Facebook carousel ads are multi-image ads that include up to 10 slideshow cards. They are eye-catching, interactive, fun to investigate and, above all, they allow you to be creative. Optimize the order of your cards. Choose the ‘Get More Website Visitors’ option. ). Enter the URL you want people to be sent to when they click your ad. The last thing you need to do is to launch your Facebook ad. In 2015, Facebook introduced new types of ads called Facebook Carousel Ads or Multi-Product Ads. Anyone who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or by clicking the arrows on a computer screen. Facebook (and subsequently Instagram) introduced the inclusion of video in carousel ads in 2016. Well then carousel ads might just be the perfect addition to your marketing strategy. 9 votes for Facebook image ad; 3 votes for Facebook carousel ad; So AdEspresso prediction was for video ads to perform the best. Anyone who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on a computer screen. A Facebook carousel post or ad is a creative way to get more content into a smaller space. The carousel format can support a variety of businesses and needs. We also measured the engagement for each ad type:. Here is where you will select the carousel ad form the multitude of ad formats offered by Facebook. When you’ve finished all of your customization, preview your ad and place the order. Facebook Carousel Ads: What Are They? Create a carousel ad page post while creating an ad creative. You don’t have to stick with a string of static images or a big panoramic image in your carousel ad. Create an unpublished Page post then create an ad creative using the post (not available for video carousel). You can use images that are related to one theme or product group in each ad, but feel free to try different creative strategies, like storytelling or ads that have a specific order. The Carousel format lets you show 2 or more images and/or videos, headlines and links or calls to action in a single ad. One of the main benefits of the carousel ad format is that multiple images and videos can be used simultaneously, and Facebook will test and order them based on performance. Maximize Carousel Ad Engagement with New Video Tools. The Carousel format lets you show 2 or more images and/or videos, headlines and links or calls to action in a single ad. Are you looking to launch a Facebook ad that’s easy to create, can showcase multiple services or products, and looks great on both mobile and desktop? Now you can begin to assemble your carousel ad by uploading images/videos, adding headlines, text and description. You’ll also know how far your money goes. Create Inline. The first and most important step when learning how to create Facebook carousel ads is to have a strategy and make a clear plan. Carousel ads is not supported for Facebook Stories. Reach and frequency shows you the exact budget you need to reach your intended audience. Facebook carousel ads are multi-image ads that include up to 10 slideshow cards. There are many ways to use carousel ads. In the upper right area of the ‘Ad Creative’ section, click ‘Edit’. The carousel format lets you show two or more images and/or videos, headlines and links or calls to action in a single ad. Compared to the most frequently used Facebook ad format – single-image ads – the carousel ads provide a unique opportunity to show more product images and benefits inside a single-image ad. How to create Facebook carousel ads. We started by creating the image ad, … Advertisers should think about the audiences they want to target with the carousel ads and the action they expect them to perform (like your page, buy a product from your store, etc. From the ad creator perspective (that means you), this multi-image Facebook ad From the ad creator perspective (that means you), this multi-image Facebook ad The Ads. How to create Facebook carousel ads. To create a carousel ad from your Facebook Page, go to your Page and click the ‘Promote’ button.

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